Visit Napa Valley has $5 million approved budget, following an increase in total tourism revenue countywide.
Visit Napa Valley unveiled a countywide tourism revenue increase within their annual report at their recent Napa County Board of Supervisors meeting. After an 11.4 percent total revenue increase as of the end of June, Napa County hotels have officially increased in revenue to $276 million.
Using a combination of revenue statistics and visitor figures from various county hotel rooms, Smith Travel Research found the positive results. The boost is not the only increase, however, as occupancy improved by 2.7 percent, and daily room rates were up to $247.77, a 5.5 percent raise. Finally, more sought-after demographics, such as weekday visitors and off-season stays, also showed increases. In fact, the number of county visitors during the off-season increased by 10 percent.
CEO and president Clay Gregory recently informed that Visit Napa Valley will have a $5.19 million budget for the next fiscal year, with $400,000 in reserves, as a result of the tourism increases. A total of $800,000 will be kept in a bank to continue marketing efforts. Whether funding will be used on enhancing visitor experience has yet to be determined.